Virus: 'Going Viral' - [Air-L] Some questions by a student . . . 1. What is the ‘definition’ of a viral trend? 2. What qualities define a social media (viral) trend? ... * * * the 'replicating cultural unit' idea in this 'meme' label in blog - https://scott-macleod.blogspot.com/search/label/meme * * * Seeking to 'viralize' MIT OCW-centric wiki World University and School, as well: Where @WorldUnivAndSch (& WUaS Corporation @WUaSPress) are heading: Minutes from ANNUAL MEETING on Sat 11/16/19 - Minutes: - https://worlduniversityandschool.blogspot.com/2019/11/minutes-for-annual-meeting-on-saturday.html - https://scott-macleod.blogspot.com/2019/11/arabian-sand-gazelle-minutes-for-annual.html -

Gohar Khan PhD in New Zealand asks the AoIR (Association of Internet Researchers' email list):


Greetings,

A student asked me to provide my opinion on the following questions.  Some
of these questions are easy to answer but others require independent
research inquiry (and data) to answer it.

I will appreciate your thoughts and possible responses to these questions,
if possible. Or perhaps share some articles which may have answered some of
your questions.


   1. What is the ‘definition’ of a viral trend?
   2. What qualities define a social media (viral) trend?
   3. How are social media trends usually started?
   4. How do social media trends become global trends?
   5. What social media platforms display most of these trends?
   6. How long do social media trends usually last for? Why?
   7. What causes a trend to lose popularity?
   8. What have been some of the most significant viral trends in the past
   decade?
   9. What were the more popular social media platforms in the beginning of
   the 2010’s?
   10. Are there any viral trends that have caused big changes socially,
   either positively or negatively, in the past decade? If so, what trend was
   it and what was the effect?
   11. What viral trends do you know of from the past decade?
   12. What are the current most popular social media platforms?


Thanks,
Gohar


-- 


Dr. Gohar Khan | Senior Lecturer of Digital Business | Undergraduate and
Graduate Convenor for Digital Business   |   School of Management &
Marketing  |  Faculty of Management  |  University of Waikato

Private Bag 3105  |  Hamilton 3240  |  New Zealand
| +64 7 838 4233  | gohar.khan@waikato.ac.nz  | office: MSB.2.32D  /  Web:
gfkhan.wordpress.com



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Tarleton L. Gillespie
Wed, Nov 20, 6:26 AM (1 day ago)

to Gohar, air-l@listserv.aoir.org

I would direct the student to the books Going Viral, by Karine Nahon and Jeff Hemsley, and The World Made Meme, by Ryan Milner.


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Scott MacLeod
Wed, Nov 20, 9:26 AM (1 day ago)

to Scott, Tarleton, Gohar, air-l@listserv.aoir.org

Here's "Going Viral" in the ACM Digital Library - https://dl.acm.org/citation.cfm?id=2601815 - and a book review about it -
https://blogs.lse.ac.uk/lsereviewofbooks/2014/06/09/book-review-going-viral-by-karine-nahon-and-jeff-hemsley/.

And here's "The World Made Meme" - https://mitpress.mit.edu/books/world-made-meme - and a book review about it - https://pdfs.semanticscholar.org/51d7/8b688d48ae40e5c85f1b877573f9a26f36d8.pdf - too.

I find Milner's definition of meme helpful - “multimodal texts that facilitate participation by reappropriation, by balancing a fixed premise with novel expression” (p. 14) ( in the above book review, and with regard to the 'replicating cultural unit' idea in this 'meme' label in blog - https://scott-macleod.blogspot.com/search/label/meme).

Scott
- http://worlduniversityandschool.org/AcademicPress.html
- worlduniversityandschool.org (like best STEM CC-4 OCW / OpenCourseWare in 5 languages, with Wikipedia in 300 languages).

--

--
- Scott MacLeod - Founder & President

- World University and School
- http://worlduniversityandschool.org

- 415 480 4577
- http://scottmacleod.com


- CC World University and School - like CC Wikipedia with best STEM-centric CC OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization.



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Rishi Arora
Wed, Nov 20, 10:13 AM (1 day ago)

to Tarleton, Scott, me, air-l@listserv.aoir.org

A few years old but big fan of this one - Virality: Contagion Theory in the Age of Networks (Tony Sampson)

https://www.upress.umn.edu/book-division/books/virality




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